Chickie (Pack A Day Habit)

Reviewed by jmgallagher on (Sunday, July 26, 2009) Rated 7.5 / 10
Category Rating
Track Structure 6
Interest 8
Melody 6
Performance 9
Lyrics 7
Enjoyment 8
Recording Quality 9
Commercial Appeal 7
Overall 7.5

Pack a Day Habit is a rock song that doesn't hang about. We're straight into it with a great guitar riff to hook the listener, raise the pulse and engage the ears! There's a 70's rock feel to this intro, with some extremely tight playing all round, especially the rhythm and bass. The verse continues along the same lines with Chickie's clear vocals closely shadowing the rhythm and melody of the rhythm guitar line established in the intro.

From the verse we're straight into the chorus. At this stage 34 seconds have elapsed. There is a school of thought that you can't get to the chorus quick enough and once it's been established make sure the listener is humming it to themselves for the rest of the day by repeating it as many times as possible. Chickie seems to be following this school of thought for Pack a Day Habit. What you notice in this song is that the chorus comes around very quickly. The verses feel quite short(about 15 seconds long) and with no bridge this means you find yourself back on the chorus in no time at all. Also the chorus lasts twice as long as the verse, so there's no getting away from the fact that you can easily sing along after about 2 minutes.

The song's premise and lyrics equate the addictive quality of cigarettes to the addictive nature of a new relationship. The structure of the song bears this out very well. The structure is very simple - verse, chorus, verse, chorus, verse, chorus, chorus, chorus, chorus. Chickie makes you come back for more and more. The chorus, while not being the most melodic in the world, is certainly catchy. There is a subtle build throught the song, as each chorus has additional layers of vocals, harmonies, instruments and intensity.

The performance side of the song can't be faulted. I've already mentioned the tight playing and this, coupled with Chickie's excellent rock voice make for a great sound.

Pack a Day Habit is a good song. It could be elevated to the status of a great song, with a knock-out break after one of the choruses to take the listener away, let them experience mild cold turkey before bringing them back for a knock-out fix of the chorus.

Martin Gallagher - July 2009

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