BENNY BLANCO / BIO Based out of the Bronx, New York, Benny Blanco is set to emerge as one of the rap games latest upcoming artists. This rapper and producer has not only displayed his proficiency on and off the mic, but has extended his efforts and passion for the music industry to create his very own label. After being featured on several mix tapes, creating a buzz on the music scene in New York, Blanco struggled with record labels and several legal battles and decided to market himself overseas. Confidant in his ability as an artist, and backed by determination, he created his first solo album, released in Asia, entitled The Bronx Tale, an introspective album revealing his struggles as a new artist. The sales in Asia got Blanco sponsored and on his first major tour solidifying his ability on the mic. After proving that a Latin rapper does not need to fit a cliché mold, Blanco started his own record label, It’s Nuffin’ Records, in 1996 in order to continue to pave his own way to success while maintaining his roots. His relentless dedication to his music now has Blanco signing and working closely with his own artists as well as producing his own music. He currently has three new mix tape releases and a full album in the works. His success overseas, as well as his success in the U.S. has forced this young artist to grow in a very short period of time, and his choice to go against the grain has not only made him a successful entrepreneur but has positioned him to make his own moves within the music industry. --Javier Molinos